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| Bob's Burgers - Packaging that you can eat! |
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It is universally acknowledged that packaging contributes to a large percentage of stuff that goes in to landfills daily.
Here is an innovative idea developed by Bob's Burgers in Brazil. The restaurant franchise wrapped its burgers in a kind of rice paper that can be eaten along with the burger. Instead of unwrapping the food, customers were able to simply bite into the wrapped product.
The idea behind the campaign was to illustrate the irresistibility of the burgers, and there were no wrappers left in the restaurant following the campaign, suggesting the concept could provide an environmentally-friendly solution to litter!
The campaign was so successful that not a single customer threw away the wrappings. Rice paper (also known as Xuan paper) originated in ancient China and it has been used for centuries in China, Japan, Korea, and Vietnam for writing, artwork, and architecture. Edible paper made from starch has historically been used for Chinese and Vietnamese cuisine.
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